Pop-up gigs at secret locations, random shopping invites, super secret competitions, and a festival closet to die for – ladies, meet Topshop Festival, the latest collection that music-lovers and fashionistas will be clamouring for.
In honour of Topshop Festival’s launch, the well-loved British label’s summer festival promises a global virtual affair with Brit music, festival vibes, and a new passport to perfect festival get-ups.
Of course, there will also be the launch of the long-anticipated Kate Bosworth Festival edit! Kate already got us hungry for more with her appearance at Coachella last month. Now, with 16 signature pieces styled by the lady herself, you’ll always be festival-ready.
OK, here’s the radical bit: Topshop is going virtual with Bosworth’s launch and doing it with an interactive film directed by Michael Polish! Be kept in suspense as you click “play” and interact with the objects in the video – every item in the film starring Bosworth is clickable, shareable, and better yet: shoppable.
Behind those great looks lie great secrets – literally. Those new garms that you’re admiring in Topshop stores come with special barcodes. Scan them with the Topshop app and unlock a whole new world of performing artists and festivals!
Like the music you hear at Topshop? Put your hands up – with your mobile phone and the Shazam app. Each playlist is linked to extra content on Shazam. Find Topshop’s interactive festival guide edited by iD magazine’s Lauren Cochrane: discover the best places to be and listen out for the hottest bands around the world.
Bosworth’s Festival edit will be available at Topshop Knightsbridge from 17 May. Selected pieces will be available at other Topshop stores, so be patient!