3 hot Korean brands to shop now
As an emerging Asian fashion destination, it’s no surprise that South Korea harbours plenty of innovative designers and fashion labels. The country’s impeccable talent for combining local sensibilities with Western influences is what makes its fashion scene so incredibly intoxicating. CATALOG presents to you their three favourites you should shop this season.
Mosca
Mosca
Founded by Project Runway Alumni, Yu Kyung Oh, Mosca was interestingly named after the insect itself, as a reminder to embrace misunderstanding and prejudice, instead of ignoring trivial matters, all for the good of a better world. The concept is evident in Oh’s designs, each piece a careful contemplation made up of immaculate detailing. Mosca’s Over the Dead Brownie collection is visually striking, contemporary and entirely suitable for the fashion-forward.
LIEFUL
LIFUL
Already a familiar name in the South Korean street wear department, LIFUL constantly presents an image that’s layered with character. This season, the brand carries street wear essentials catered to colder months, while the collection’s silhouettes sport an obvious American influence. Named ‘NEW STRUCTURE’, the range features a mix of loose fits, solid staples and the occasional graphic print.
Vivastudio
Vivastudio
If you’re on the lookout for quality casual wear, we’d highly recommend Vivastudio. Their Fall/Winter ’15 collection, titled ‘Hot Air Balloon’, covers a diverse range of knits, shirts and sweaters. Much like the colourful balloons which often pique our interest during childhood, the collection covers a palette consisting of most notably cobalt blue, bright yellow and clean white. Their most recent silhouettes are also slouchy and relaxed, reflecting the rounded shape of a hot air balloon.
Source: Catalog magazine feed